The Preferential Partner program of the Microsoft Productivity Innovation Center is addressed to companies offering technology services (training, IT consultancy, IT implementation, etc.) which have as a strategic business line the offering of services and/or project development related to iProductivity Technologies.

The agreement covers a personalized annual program of support from the Productivity Innovation Center to the Preferential Partner in key business areas.

Besides offering training, access to the center's information and the use of the communication tools (blog and newsletter), the program caters for co-organization of demand generating actions directed to potential clients, access to Productivity Workshops, Productivity Assessments, and Demonstration sessions for the Preferential Parnter's present and prospective clients, as well as taking part in R+D projects promoted by the Productivity Innovation Center or by one of its Innovation Partners.